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Automotive world enters iWorld
BMW is launching a new sub-brand - the BMW i. The cars will be available in two models - the four-seater i3 and the i8 sports coupe. Both cars are completely electric and made of aluminum and carbon fiber reinforced plastic. Target groups include eco-conscious consumers who live in large cities and already drive high-profile luxury cars, and techno-minded "early adopters." The cars will cost more than € 40,000.